Photo by William Thomas Cain/Getty Images
First it was Nacho. Then came Cool Ranch. Now Taco Bell is prepping to release their new creation, "Fiery."
The announcement came yesterday (Tuesday), that the next Doritos Locos Taco would hit restaurants on August 22nd. I doubt people will be lining around Taco Bell to be the first to get it but I will say this, I have had both of the current options and a "spicy" flavor is a good idea!
What I found interesting about the new Taco Loco are the "fan pages" setup with chat boards. One group speculated for for months that Flamas -- a bright red spicy taco with a hint of lime flavor -- would be the next flavor, after it was tested last year. This was actually addressed in Taco Bell's announcement yesterday.
"For the third DLT, we heard our customers as they told us they wanted something spicy and with flavor," said Taco Bell president Brian Niccol. "So, in another Taco Bell first, we partnered with Frito-Lay to create a DLT that delivers heat, but with a twist, and is available exclusively at Taco Bell. Mirroring the flavors of a regional spicy Doritos chip, we made a few changes based on customer feedback – including the use of a red shell and a more descriptive name – to create Fiery DLT."
While I'm excited to taste the new creation, I'm more curious about the commercials that Taco Bell will use to promote "Fiery." Could anything top this spot for "Cool Ranch?"